Hybrid makeup-care formulas are redefining beauty routines for several seasons now. In 2024, beauty trends confirm a shift towards lighter textures, crafted luminous finishes, and a bold return of certain vintage codes on lips and nails. Here, we break down the technical aspects that truly structure this year.
Hybrid makeup-care formulas: the fusion that changes beauty routines
The segment of multifunctional products is no longer a niche. Tinted bases now incorporate moisturizing active ingredients, mineral sun filters, and sometimes plumping peptides. Classic foundation is giving way to dual-function tinted fluids for care and coverage.
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This convergence responds to a demand for shorter routines. Fewer layers, less time in front of the mirror, but a more polished result. Cream textures dominate, with satin or luminous finishes replacing compact powders for most skin tones.
We recommend testing these formulas over several days before judging their wear. A hybrid makeup-care product behaves differently than pure foundation, especially on combination skin, where the T-zone can saturate more quickly. Several recent references compiled on the beauty site Masca Online allow for comparisons of available ranges in terms of coverage and composition.
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Blonzing trend and healthy glow: beyond simple blush
Blonzing is establishing itself as a standalone complexion technique. The principle: merging bronzer and blush into a single diffuse application, warmer than a rosy blush, subtler than a matte bronzer. The healthy glow achieved is natural, almost imperceptible as makeup.
Specifically, a cream or powder product in a peach-gold tone is applied to the cheekbones, temples, and bridge of the nose. The technique resembles draping, but with a color palette restricted to warm tones. Blonzing works particularly well on light to medium skin, where the contrast remains readable without turning into a mask.
On medium to dark skin, we observe better results with coppery or terracotta shades, applied in a thin layer. The most common mistake is overloading the nose, which creates an artificial effect in direct light.
French glow and AI glow: two interpretations of luminous makeup
The French glow has established itself as an identifiable makeup code, notably worn by Zendaya in recent appearances featured by Doctissimo. The principle is based on a worked but light complexion, subtly defined eyes, and a softly rosy mouth. Nothing spectacular at first glance, but each area of the face receives precise treatment.
In parallel, the concept of AI glow is emerging in the most recent fashion-beauty interpretations. Noted at Haute Couture Fashion Week according to Cosmopolitan, this finish goes beyond glass skin. The skin becomes reflective, almost futuristic, with a smooth and uniform appearance that evokes a post-production finish.
- The French glow relies on discreet highlighters, a veil of illuminating powder, and brown mascara to maintain an accessible effect
- The AI glow requires advanced skin preparation (plumping serum, silicone primer, liquid highlighter mixed with foundation) to achieve this homogeneous luminous reflection
- Both approaches share a common point: the skin is the true subject of makeup, not the eyes or the mouth
The choice between these two directions depends on the context. The French glow transitions well during the day without touch-ups. The AI glow requires controlled lighting and holds better in the evening or in photos.
Blurred lips and vintage mouth: two poles for lip trends 2024
Lip makeup oscillates between two opposing directions this year. On one side, blurred lips extend the minimalist wave. A tinted balm is blended from the center outwards, without a sharp contour, requiring no touch-up. The result is soft, almost childlike.
On the other side, the return of the vintage mouth with matte lipsticks and deep shades, burgundy or plum. These shades recall the codes of the 90s and serve as a unique focal point of the face. The rest of the makeup becomes almost nonexistent.
The technical trap with blurred lips remains the application. Too much product in the center gives a greasy effect, while too little results in an invisible outcome. We recommend applying the product with a finger, tapping, and then blending with a dry blending brush. The product should remain concentrated on the central third of the lip.
Nails and polish: colors that mark the season
On the nail front, minimalist manicures are not disappearing but coexisting with bolder color choices. Deep red tones and rosy nude polish shades remain safe bets, while pearlescent finishes and lavender hues are gaining ground.
The TikTok trend of “clean girl” nails (clear or pale pink polish, short almond-shaped nails) continues to generate high search volume. However, complex nail arts are declining in favor of well-groomed monochromatic manicures.
- Semi-permanent polishes with a short formula (removal without filing) appeal to an audience seeking durability without damaging the nail
- Autumn shades, burgundy and chocolate brown, appear as early as the end of summer in brand collections
- Classic red polish remains the most sought-after product across all seasons, with a notable peak approaching the holidays
The choice of polish depends less on trends and more on skin tone. A nude too light on dark skin gives a sickly appearance. It’s better to start from your own nail bed color and go up one or two shades for a flattering natural effect.
The beauty trends of 2024 share a technical common thread: less visible product, more skin preparation beforehand. Makeup is becoming thinner but gaining in precision. Skincare becomes the first step of the look, not an optional prerequisite.